A Pretty Powerful Partnership

She's the First is the proud partner of The Bobbi Brown Pretty Powerful Fund. Known for setting the standard of inclusivity and creating makeup that enhances true beauty, Bobbi Brown Cosmetics has a deep-rooted heritage in empowering women. The STF Community was already a fan of the brand’s core belief that beauty is being who you are. And now there’s even more to celebrate: Bobbi Brown’s multi-year partnership with STF is a game-changer for girls worldwide.

In our first year of partnership, the Pretty Powerful Fund:

  • supported toolkits for girls everywhere to share the Girls’ Bill of Rights in their communities

  • sponsored STF’s first-ever digital Week of Action, training students as gender equity activists

  • provided critical funding for our COVID-19 Response Fund

  • engaged corporate employees as advocates of the mission in educational town halls

  • introduced STF to a global audience of 20 million plus fans through their social and online platforms, encouraging donation to STF at checkout on bobbibrown.com

About the Pretty Powerful Fund

For nearly 20 years, Bobbi Brown Cosmetics has worked hard to help empower women and girls beyond makeup. By partnering with non-profit organizations that fight for gender equality through education, the Pretty Powerful Fund continues to support the creation of new possibilities around the world.

 

Partnership Highlights

 
 
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Girls’ Bill of Rights Toolkits

We launched our partnership on March 8, 2020 with the introduction of a brand new resource for girls: the Girls’ Bill of Rights Toolkits. The Girls’ Bill of Rights Toolkits, designed through the work of She’s the First, a panel of girls, and contributions from Akili Dada and MAIA, with support of the Pretty Powerful Fund, provide guidance on taking girls’ rights to the next level within your own community—including creating a local bill of rights, organizing an online event, and amplifying the rights on social media.

 
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Mentors Make it Happen

For International Women’s Day 2021, She’s the First hosted a campaign highlighting the power of mentorship called Mentors Make It Happen. The Pretty Powerful Fund matched all new monthly donations through STF’s Front Row program and all donations on BobbiBrown.com on March 8, 2021.

 
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Changemakers Series

Bobbi Brown featured STF co-founders Christen Brandt and Tammy Tibbetts in their Changemakers series that highlights women who are making an impact.

 

We know firsthand that girls’ organizations are often under-resourced (whether in money, staff, or time). One way we hope to help grassroots organizations grow is to provide our tools and resources free of charge.

Our tools are designed for any grassroots organization to use, regardless of your experience with girl-centered programs.

What happens after you use these tools? Girls will have more power and voice within your organization, so you can create more effective programming for them. 

What Would You Do?
A Game to Inspire Healthy Relationships

This card game allows girls in three different age groups to safely explore—through play and conversation with peers and a mentor—the building blocks of healthy relationships and strategies for creating safe personal boundaries.

Feminist Mentorship Manual
This manual serves as a resource for mentors who are developing programs and want to support their mentees from a feminist standpoint. It provides four key principles and helps you design your own mentorship style with your mentees that works in your setting.

Listen to Girls

Listening to Girls Toolkit
This toolkit walks you through how to hold focus groups with girls, to design and evaluate programs that work for your specific community. No research experience? No monitoring and evaluation department? No problem! This kit, which includes a case study and training video, was made for all community-based organizations.

Girl-Centered Risk Register
This simple tool re-envisions a risk register to assist organizations in analyzing and mitigating the risks girls in their communities face. We recommend working with a group of girls at least once per year to update the register and develop mitigation strategies. It is useful when an emergency situation emerges (such as a pandemic) and you need to assess girls’ changing needs.

The following resources can be used by a mentor with a group of girls or by girls independently.
For more resources and opportunities for girls, please see our For Girls page.

The Global Girls’ Bill of Rights Toolkit
More than 1,000 girls in 36 countries contributed to this declaration of their top ten rights. The final bill was presented to the United Nations in 2019. The toolkit includes discussion guides for mentors or peer-led girls’ groups. It’s available in English, French, Spanish, and Swahili.

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Discover Your Power Journal
This is a self-empowerment workbook for secondary-school aged girls to develop their voice. Through this experience, girls learn to build their community, identify their personal goals, cultivate safe spaces, and create strategies on how to advocate for themselves and others. 

 
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CUSTOM TRAININGS:

She’s the First creates custom training for coalitions and foundations interested in providing organizations with girl-centered design tools and skills. All of our trainings use participatory methods to design the agenda, and many include Girl Hour, a module we developed to ethically integrate girls’ voices into the training process. To learn more, please email us. 

OPEN OPPORTUNITIES:

Whatever it is, the way you tell your story online can make all the difference.

Got your resources? Apply to join our Girls First Network and you can talk with other organizations using them. No matter where you are based, learn from peers and receive ongoing news from STF about leadership opportunities for girls and external grants.

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If you are a CBO in East or West Africa, the annual Girls First Summit, hosted in Nairobi, Kenya (and virtually during COVID-19), could be a valuable experience for you.