A Pretty Powerful Partnership

She's the First is the proud partner of The Bobbi Brown Pretty Powerful Fund. Known for setting the standard of inclusivity and creating makeup that enhances true beauty, Bobbi Brown Cosmetics has a deep-rooted heritage in empowering women. The STF Community was already a fan of the brand’s core belief that beauty is being who you are. And now there’s even more to celebrate: Bobbi Brown’s multi-year partnership with STF is a game-changer for girls worldwide.

In our first year of partnership, the Pretty Powerful Fund:

  • supported toolkits for girls everywhere to share the Girls’ Bill of Rights in their communities

  • sponsored STF’s first-ever digital Week of Action, training students as gender equity activists

  • provided critical funding for our COVID-19 Response Fund

  • engaged corporate employees as advocates of the mission in educational town halls

  • introduced STF to a global audience of 20 million plus fans through their social and online platforms, encouraging donation to STF at checkout on bobbibrown.com

About the Pretty Powerful Fund

For nearly 20 years, Bobbi Brown Cosmetics has worked hard to help empower women and girls beyond makeup. By partnering with non-profit organizations that fight for gender equality through education, the Pretty Powerful Fund continues to support the creation of new possibilities around the world.

 

Partnership Highlights

 
 
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Girls’ Bill of Rights Toolkits

We launched our partnership on March 8, 2020 with the introduction of a brand new resource for girls: the Girls’ Bill of Rights Toolkits. The Girls’ Bill of Rights Toolkits, designed through the work of She’s the First, a panel of girls, and contributions from Akili Dada and MAIA, with support of the Pretty Powerful Fund, provide guidance on taking girls’ rights to the next level within your own community—including creating a local bill of rights, organizing an online event, and amplifying the rights on social media.

 
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Mentors Make it Happen

For International Women’s Day 2021, She’s the First hosted a campaign highlighting the power of mentorship called Mentors Make It Happen. The Pretty Powerful Fund matched all new monthly donations through STF’s Front Row program and all donations on BobbiBrown.com on March 8, 2021.

 
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Changemakers Series

Bobbi Brown featured STF co-founders Christen Brandt and Tammy Tibbetts in their Changemakers series that highlights women who are making an impact.